OCEANBLUES

Objective

Plastic debris is an escalating issue that spans every ocean on our planet, with millions of tons of additional plastic being introduced to marine environments each year. In response to this alarming trend, OCEANBLUES emerges as an eco-friendly brand with a powerful mission: to generate awareness about the detrimental effects of plastic pollution in our oceans. By promoting conscious action and reducing the use of plastic in daily life, OCEANBLUES strives to make a positive difference and preserve these invaluable marine ecosystems.

As an integral part of the project, a compelling process book has been carefully crafted. This book not only encapsulates the thesis concept, thoughtful design process, and product development, but it also serves as a tangible representation of the journey undertaken to combat plastic pollution. With the vision of raising awareness and inspiring sustainable practices, OCEANBLUES and its accompanying process book aim to ignite a collective effort towards creating a cleaner and healthier future for our oceans.

Creative deliverables

1. Design Process Book

2. Brand Indentity

3. Stationery

4. Product packaging

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